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Where is the bottle? - Social Campaign to illustrate the power of cycling



Where is the bottle?

 

WHERE IS THE BOTTLE?

This month we kick off a very ambitious social media campaign to prove the pover of cyclists and cycling around the world.

With the help of CamelBak we are looking to place 10 bottles each with a unique code, in the hands of 10 cyclists around the globe.  These will be posted out in time to synchronise the start of our year long campaign to illustrate the power of cycling.  Each cyclist will only be allowed to keep the bottle for a week.  After which time they will be required to pass it on a cyclists who is most likely to take the bottle on an even longer journey.

The objective it to track the journey of each of these 10 bottles, each week logging their location and handover using photos and location information.  

WHY YOU?

So, this is where you come in.  Do you want to be one of the first 10 cyclists? We need to give these bottles the best chance of covering the globe. Tell us why it should be you in an email to: pickme@cyclingbuddy.com include a photo of you, some background about the kind of cycling you do.  In case you are wondering, you dont have to be a long distance cyclist to be selected.  We are looking for a great cross section of cyclists, each capable of being an ambassador for both CyclingBuddy.com and cycling as a whole.

Up for it? email us: pickme@cyclingbuddy.com 

 

CyclingBuddy.com -  Where is the bottle?

 

LET'S GET THE WORLD CYCLING!

This is no regular campaign.  Cycling has so many benefits.  Health improvements, social engagement, fighting depression and not forgetting all the environmental benefits too.

We want to your help to highlight these key benefits.  We also want to illustrate what a great social lot cyclists are. 

"Cycling is a sport, a mode of transport and a therapist.  We all get something different from our relationship with the bicycle, yet we are all united by the love of them and what it gives us. Cyclingbuddy has a single aim, to get people sufficiently motivated and excited about cycling to become and remain cyclists.  We do this by helping members find other members to cycle with."  Tony Piedade, Founder & CEO

Over the coming months we want to illustrate the power of cycling on a global scale. If you are a true believer and lover of cycling then this is a campaign that you have to be part of.

Help spread the word. Lets tell everyone about this.  Lets not make this something that was once a great idea, instead lets really get people excited about cycling.  It all starts with you!

Share this article using the social tags below.  Lets start getting people involved.

 

 

 

 

 

NOW OVER TO YOU! - START BY SPREADING THE WORD USING THE SOCIAL LINKS BELOW.